I found my way into SEO through curiosity while working in marketing at an AI consulting company. It wasn’t my role, but I taught myself until it became my favorite part of the job. That foundation led me into SEO and content management, where I now work.
My studies in Media and Communications taught me to see content as structured messaging, where story and clarity shape impact. My master’s in Design Management added systems thinking, showing how ideas scale, adapt, and take root in real environments.
Today my focus is AEO, the discipline of making content answer-ready for AI. This blog is both research and experiment, a place to test how AEO works as AI reshapes search.
The common thread in my work is connection: bringing structure, messaging, and design together in practice. That is what I bring to AEO, where SEO, AI, and design converge, and where this blog begins to chart the early maps.
Meili Wyss
Junior SEO and Content Manager