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Person holding a magnifying glass up to their face, symbolizing the difficulty AI has in seeing and indexing website content without AEO foundations.

Why AI Can’t See Your Content

Posted on August 23, 2025August 24, 2025 by meili wyss

#3 Foundations of AEO, Part. 1 Without visibility and structure, AI can’t use your facts, no matter how smart it is. If AI can’t see your content, it can’t use it. That’s the ground floor of Answer Engine Optimization. The foundation of AEO is made up of four survival gates: recognition, retrieval, reasoning, and representation….

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Optimizing for AI with the Four R’s of AEO

Optimizing for AI: Why Most Brands Fail

Posted on August 23, 2025August 24, 2025 by meili wyss

#2 The steps that separate the sites that appear from the ones that don’t. AI answers are already shaping search results, but most brands never make it into them. Google itself has said that AI in Search is “driving the most significant upgrade of the Search experience ever” and that people are clicking more —…

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Illustration of a Google search bot comparing web content, symbolizing AEO vs SEO visibility.

AEO vs SEO: Surviving the New Era of AI

Posted on August 23, 2025August 24, 2025 by meili wyss

AEO Foundations Series, Entry 1 This isn’t a definitive guide. It’s an exploration in progress. We’re still in the earliest stage of Answer Engine Optimization (AEO). There are no long-term case studies yet. What you’ll read here is a working theory of AEO vs SEO, a framework in progress that is being tested through experiments…

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